Maddie Bio Privacy Policy

1 General Statement

Maddie BioGenetics, Inc., DBA Maddie Bio appreciates your interest in its products and your visit to this website. We take the protection of your data seriously and we want you to feel comfortable visiting our site.

This Privacy Policy applies to Maddie Bio (“us”, “we”, or “our”) which operates the maddiebio.com website and subdomains (collectively, “sites”), and provides access to certain services (“services”). If you do not agree with this Privacy Policy, please do not access or use the sites, services or any other aspect of Maddie Bio’s business.

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our sites and services and the choices you have associated with that data. We will not use or share your information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources. The use of information collected through our sites shall be limited to the purposes under this Privacy Policy.

This Privacy Policy has an effective date of 02/20/2024.

2 Information We Collect From You

When you visit our sites and applications, you may choose to submit information to Maddie Bio through our sites and applications, via email, SMS, or by some other means. When you pay a bill using our sites, you may be asked to enter your name, email address, mailing address, phone number and/or credit card information. Please note, we only store billing information to the extent it is necessary to render service.

We may also ask you for personal information at other times, for example when you answer a survey, when you enter into a sweepstake, contest or promotion sponsored by us, or when you report a problem with one of our sites or services.

If you contact us, we may keep a record of that correspondence. When you refer people for any of our products or services, we may collect the information you provide about that person such as name, mailing address, email address, and/or phone number.

In addition, we may collect information from your computer or Internet device to enable us to offer you personalized services through our portals and conduct statistical analyses for business purposes. For details, see our Cookie policy provided in Section 5 below.

3 How We Use Your Information

Maddie Bio may store and use information collected from you to provide the services you request, process your online payment made through our sites, respond and address your submission, for customer service or quality control purposes, or for business effectiveness. The extent to which Maddie Bio uses or discloses information depends upon the nature of the information provided and the extent to which Maddie Bio’s handling of the information is governed by this privacy policy, our sites’ terms of use, and applicable law.

If we have obtained explicit consent for marketing, we may use your personal information to provide you with information on our health-related products and services that we think you may find of interest and to keep you updated on our latest announcements. If we have obtained explicit consent for product development or Research & Development, we may also use personal information for internal purposes to help us develop, deliver and improve our products, services, content, and communications.

From time to time, we may use your personal information to send important notices, such as communications about your account and the services we are providing to you. Because this information is important to your interaction with us, you cannot opt-out of receiving these communications. If you enter into a sweepstake, contest or similar promotion, we may use the information you provide to administer that program and as otherwise set forth in the sweepstake/contest rules. If you sign up to receive alerts to track your whole genome sequencing test kit, we will use the email address and/or mobile cell phone number you select/provide when signing up to track your kit to provide you with tracking information about your whole genome sequencing test kit.

With your consent, we extract your DNA from your saliva sample and analyze it to produce your genetic Information in order to provide you with Maddie Bio reports. We may use third-party services to aid us and be a conduit in providing you valuable information.

Our Cookie Policy in Section 5 below provides additional details about our use of data and information collected through Cookies.

4 How We Share Your Information

We will keep your information private. We will only share your personal information with third parties as outlined in this policy, and as otherwise required by law.

We may share your personal information with our trusted third parties who assist us in operating and maintaining our websites, analyzing data collected from the websites, processing credit card payments made using our websites, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.

We may share your personal information when we believe sharing is appropriate and necessary to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety. We may also provide non-personally identifiable visitor information to other parties for marketing and advertising purposes.

We may also share your personal information if all or part of Maddie Bio is sold, merged, dissolved, acquired, or involved in a similar transaction.

5 Cookies and Other Tracking Technologies Policy (“Cookie Policy”)

Cookies are small text files that are sent to your computer when you visit a website. We use cookies to gain useful knowledge about how our sites are used so that we can keep improving them for users like you. For example, Cookies on the Maddie Bio sites let you navigate between pages efficiently, store your preferences and generally improve your experience of our sites. When you visit our sites, you will have the opportunity to review this Privacy Policy including our Cookie Policy. You will be asked to accept or decline our policies. We will record your IP address, time and date, and your choice. If you limit the ability of our sites to set cookies, you may experience a less than optimal session and/or lose the ability to access the services, since it will no longer be personalized to you. It may also stop you from saving customized settings, like login information.

We may use structural or navigational cookies so that we can render the web pages efficiently including your preferences. The structural or navigational cookies will be initiated prior to you accepting our cookie policies. If you accept our policies, we will use tracking cookies and other tracking technologies for the following purposes:

(a). If you use our patient portal or kiosk sign-up form that will require registration to access content on our site or for most sections of the portal, we will initiate and place an “authentication cookie” on your computer. This may allow you to leave and return to these parts of the site without re-authenticating yourself, or allow us to pre-fill basic personal information into any additional forms or fields.

(b). Maddie Bio likes to understand how visitors use our websites and applications by using web and mobile analytics services. They count the number of visitors and tell us things about the visitors’ behavior overall – such as identifying the search engine keywords that lead the user to the site, the typical length of stay on the site or the average number of pages a particular user views. We may also use services such as Google Analytics to track web statistics. In this case, Google may place a “third-party cookie” on your computer.

(c). Additionally, your browser or mobile application will automatically report your log file information each time you access our site. We may use this information to analyze site usage for business purposes.

(d). Web Beacons: Web beacons, small graphics with a unique ID, are embedded into emails or on our site to help us unobtrusively understand if some content has been accessed. 

(e). Pixels: A “pixel” or “tag” can be placed on a website or within an email for the purposes of tracking your interactions with our websites or when emails are opened or accessed. Pixels are often used in combination with cookies.

6 Data Processing and Transfers

When you use or interact with any services offered through our sites and applications, you consent to the data processing, sharing, transferring and uses of your information as outlined in this Privacy Policy. Regardless of the country where you reside, you authorize us to transfer, process, store and use your information in countries other than your own in accordance with this Privacy Policy and to provide you with services. Some of these countries may not have the same legal data protection safeguards as the country where you reside.

We may process information related to individuals in the EU and may transfer that information from the EU by using various compliance mechanisms, including informed consent and/or data processing agreements based on EU-approved language. By using our sites and services, you consent to us transferring information about you as needed.

7 How We Protect Your Information

Maddie Bio takes appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data by maintaining it on servers with restricted access and other security precautions. As confirmed by the secure website certificate, any information that you provide to or receive from our websites is encrypted, and therefore protected against interception by others, using Secure Sockets Layer (“SSL”) encryption technology. After you complete a financial transaction through our websites, your private information (credit cards, financials, etc.) will not be stored. Despite these efforts, we cannot guarantee that our security measures will be able to completely defeat all unauthorized accesses attempts.

To learn more about current practices and policies regarding security and confidentiality of the services, please contact us at [email protected].

8 Compromise of Personal Information

In the event that we discover that the safety of your personal information is compromised, Fore Genomics, Inc. will promptly attempt to notify you in compliance with applicable law.

9 Data Access, Correction, Deletion, and Opting Out

(a). Your right to Inspect and Receive a Copy of Your Personal Information: You may ask to review for accuracy or to receive a copy of your personal information that is included in our records. You may request this by sending your request to [email protected].

(b). Updating your Personal Information: You have the right to ask us to correct your information in our records if you believe it is inaccurate. If we determine that your information is inaccurate, we will correct it as permitted by law, and after we verify your identity. If a different healthcare facility or professional created the information that you want to change, you should ask them to amend the information.

Maddie Bio customers who have a patient portal account, can review, correct, update or delete inaccuracies to the information about you by logging into your account. You may also request this by sending your request to [email protected].

(c). Right to Erasing Your Information: You have the right to request us to delete your personal information collected by us, unless it is required by law to be retained. You can do so by submitting a request to [email protected]. We will confirm doing so when complete.

(d). Updating Consent: You may wish to withdraw an authorization you gave us before (Opt-out). Opting out should be submitted to us via email to [email protected]. For our text messaging programs you may opt-out by replying to any message with the word “STOP” or “HELP” to receive further help with communication preferences. The withdrawal of consent will apply to future use and disclosures of your personal information unless required by law. It will not affect previous processing, while your authorization was in effect. We will also share your updated preferences to the third parties.

We may retain needed information for as long as your account is active with us or as needed to provide you services. We may retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

10 Children’s Privacy

Protecting the privacy of young children is especially important. For that reason, Maddie Bio does not knowingly collect or accept personal information from anyone under the age of 16 and children under the age of 16 may not use our websites. Moreover, anyone under 18 years old should seek their parent or guardian’s permission prior to using or disclosing any personal data through our sites.

11 Notification Procedures

It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business-related purposes, to you via email, text message, written or hard copy notice, or through conspicuous posting of such notice on the service, as determined by Maddie Bio in its sole discretion. For legally required notifications and service notifications, we reserve the right to determine the form and means of providing notifications to you. You might not be able to opt-out of some notifications. For marketing related notifications, we reserve the right to determine the form and means of communication to you, unless you have opted out of receiving marketing messages from Maddie Bio.

12 Links to and From Other Websites or Applications

We are not responsible for the practices employed by websites or services linked to or from the Maddie Bio sites, including the information or content contained therein. Please remember that when you use a link to go from our sites/portals to another website or service, our Privacy Policy does not apply to non-Maddie Bio’s websites or services. Your browsing and interaction on any non-Maddie Bio’s website or service, including those that have links on our website, are subject to that third party’s own rules and policies. We encourage you to review the privacy policies of third-party websites or services before providing any of them with your personal information.

13 Social Media Widgets

Our sites may include social media features, such as the Facebook Like button, LinkedIn button, Twitter button, and other widgets. If we have obtained consent, these features may collect your IP address and the address of pages you are visiting on our site and may set cookies to enable the feature to function properly. Social media features and widgets may be hosted by a third party or hosted directly on our sites. Your interactions with features hosted on third-party sites are governed by the privacy policy of the organization providing it.

14 Changes to Our Privacy Policy

All changes to this Privacy Policy are effective when they are posted on this page. When we change the policy in a material manner, we will let you know via email and/or a prominent notice on our site, prior to the change becoming effective and we will update the ‘effective date’ at the top of this page.